How a Virtual Assistant Helps Coaches

Jan 5

Written By

Virtual Assistant supporting a business coach with admin tasks

If you’re a coach juggling client work, marketing, and operations, a Virtual Assistant (VA) can be a game-changer. At LIFT Business Resources, we partner with business coaches, life coaches, wellness coaches, and more to provide reliable, strategic support that frees up time and reduces overwhelm. In this post, we’ll break down how a Virtual Assistant supports coaches, what tasks they can handle, and how to know when you’re ready to hire.

Responsibilities coaches assign to Virtual Assistants

Email Marketing Support

Build nurture sequences
Create and send newsletters
Update and manage your CRM
Track and analyze campaign performance

Project Management

Create clear project plans
Keep team members on task
Monitor progress and deadlines
Analyze outcomes and results
Refine and document processes

Email Management

Organize, categorize, and prioritize your inbox
Streamline and manage multiple inboxes
Create auto‑responses and templates
Unsubscribe from spam and unnecessary lists

Calendar Management

Create an intentional, well‑balanced schedule
Set reminders and follow‑ups
Schedule meetings and calls
Handle last‑minute changes seamlessly

Social Media Management

Research and brainstorm post ideas
Create a content calendar
Design posts
Schedule content in advance
Engage with your audience
Analyze results and engagement metrics

Customer Care & Client Support

Keep contact information up to date
Add detailed notes to your CRM
Provide basic technical support
Act as a gatekeeper for client and vendor communication

Course Building & Program Support

Help create lesson plans
Develop course materials
Edit videos and supporting content
Build courses in Kajabi, Teachable, or other LMS platforms

Are You Ready for an Assistant?

If reading this list brought a sense of relief at the thought of never doing these tasks yourself again, that’s a strong sign you’re ready to hire support. Imagine what you could do with 5, 10, or even 20 hours back each week—more networking, deeper client relationships, and increased revenue‑generating activities.

A skilled Virtual Assistant or Executive Assistant allows you to focus on what you do best: coaching, leading, and growing your business.