From Corporate Burnout to Virtual Assistant Agency Success Story
From Burnout to Balance: The Virtual Assistant Journey That Started It All
Are you searching for a Virtual Assistant or Executive Assistant who truly understands the challenges of running a business while balancing life? That’s exactly how our story began. After years in the corporate insurance world, our founder faced burnout. She left and leveraged her legal, insurance, and small‑business experience to launch a virtual assistant agency that now serves busy professionals and business owners — while also creating flexible employment for parents and caretakers. Let us take you through the journey.
Katie is a burnout survivor on a mission to help others avoid the same by offering virtual assistance to business owners and busy professionals, while simultaneously creating employment for individuals who need flexibility in their work style in order to care for their families. In 2019, after a long period of burnout, Katie left her corporate job in the insurance industry to run her first business, a yoga studio. When she had to close her yoga studio during the pandemic, she began considering a return to corporate life.
The Pivot: Freelancing & Virtual Assistant Beginnings
Knowing she couldn't return without risking another burnout, she combined her years of experience in the legal and insurance industry, blended it with her experience running a small business, and began assisting clients as a freelancer. As she grew and needed more help, she began recruiting from her network of friends who were leaving, or not returning to the workforce, due to the struggles of childcare during the pandemic, and LIFT Business Resources was born. Now, she and her team of trained virtual assistants assist clients in a wide array of industries with everything from basic admin tasks to content management and website building.
Our Mission: Empowering Businesses and Families
LIFT is dedicated to providing reliable, consistent, and intelligent assistance to clients and is committed to offering meaningful employment opportunities to parents and caregivers within the USA.
Our core services as your Virtual & Executive Assistant partner:
Administrative support (email, calendar, document prep)
Content creation & website updates
Executive‑level coordination and project management
Flexible, USA‑based team trained to support your business
Ready to thrive instead of just survive?
If you’re ready to hand off the administrative overload, reclaim your time, and partner with a dedicated Virtual or Executive Assistant, let’s connect. Schedule a free consultation with our team today and discover how we can support your business and you.